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How to Use Anchoring to Get More of What You Want

Negotiate Anything

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Anchoring Is So Subtle

E guamy: anchoring is so subtle. It can be, well, when done right, it can be subtle. And when it's done subtly, people don't even know that they should be defending themselves against it. E guamy: We need to take the opportunity to use this technique whenever possible. How do we actually do it? Now, i'm i'm glad you ask. Well, here we go. This is called the zone of possible agreements, also known as zopa. If you are in the no and now you are so yes. So from here on out, we're going to call it the zopa.

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