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Shopify's New Pixel & Web Pixel API Feature Release -- What It Means For Your Tracking

Conversion Tracking Playbook

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Web Pixel API

Shopify's WebEx API is likely to continue to evolve. We have this huge visual decision matrix that goes through all these different paths and what to consider. At the end of the day, I didn't really touch on why Shopify is making this change or improvement to check out. It's for security. And ultimately, it's a good thing for you. With this unlocks additional functionality with the checkout extensions that you can leverage and have more control and customization over the checkout experience for your customers.

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