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Early Stage Founders: Mission Without Martyrdom?
This feels like probably the most mission driven company that we've spoken to. And Ray says it's mission without martyrdom, but ultimately the mission is so cool to every decision that they make. This is such an important point because, you know, no founder goes out to create a mirage of their mission. But there's a lot of founders out there that just never bother or even think to have that true, scary conversation with customer.