How to Best Recruit B2B Participants

Nikki, I'm a researcher in the B2B department of my organization currently. There was nothing set up in terms of a participant panel or people that we had talked to in the past. So there were actually more barriers to get to these B2B participants than I had ever thought could have been a possibility. If you do have the budget and if the recruitment tools have your niche participant base that you need, that is one way to go.