17min chapter

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#241: The Analyst's Underutilized Tool: the Sketchbook with Dan White

The Analytics Power Hour

CHAPTER

Visualizing Complexity in Marketing and Analytics

The chapter explores the significance of visualization in understanding and communicating complex processes, particularly in marketing and analytics. Through personal anecdotes and experiences, the speaker highlights the power of sketches in revealing inefficiencies and gaps in systems, emphasizing the importance of concept over polish. The conversation delves into utilizing metaphors and analogies to enhance visual communication, showcasing the challenges and rewards of visually representing intricate concepts in the digital age.

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