The Money with Katie Show cover image

The Monetization of Self: Personal Brands and the Business of Influencing

The Money with Katie Show

00:00

Getting Your Taxes Done With TaxAct

Katie Couric started her blog as a creative outlet in college. She didn't know that naming the brand after herself would mean she'd become the product. "It is vulnerable in a way that writing a blog isn't because it's your face and your voice,"Couric says.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app