Is It a Good Idea to Offer a Productized Approach?

It sounds like offering bespoke services into a market would be a great way of doing market research because you're being working in there at the same time. And one of the areas where we're starting to learn is in climate adaptation and just the immense complexity around understanding the issues around climate change. So we're learning as we go these things, but we're already starting to see these patterns and these abstract tools that we can hopefully bring to lots of different conversations and lots of different problems within the space.