The consumer behavior is sort of changing where even if you're watching it in your own language you want subtitles so you don't miss anything. Native English speakers are watching shows in English subtitles just so they can catch all the dialogue and Netflix has really pioneered that. There's about 11,000 employees at the company and my best estimate is half of them are working on the technology side of the business. So you really have this unique marriage of entertainment and technology which no company that I'm aware of in the past has done both so well.

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