2min chapter

Founders cover image

#47 Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Founders

CHAPTER

How to Attract Attention When Building a New Product

Richard Branson is a self-confessed juvenile delinquent. In his new book, he talks about how he found creative ways to attract attention. He says there's got to be a different way to do it than the way everybody else is doing it. And that gives him a huge creative edge over most other people building businesses.

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