Brain Driven Brands cover image

Get People to Pay 35% More By Using THIS Psych-Tactic

Brain Driven Brands

CHAPTER

Value Perception and Pricing Strategy

This chapter explores a psychological tactic that enables brands to increase consumer spending by 35% without direct price hikes. It examines the impact of abstract language in marketing on perceived value, demonstrating how emotional branding can influence purchasing behavior in challenging economic times.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner