The Importance of Community Building

I think now more than ever, there's probably a lot of pressure amongst creators to launch something revolutionary. But I also wouldn't ignore the group of your audience that really just wants to support you and signify that they're a member of your community. And some creators take it really far like the yard when we talked about them launching Fishing Gear. That is so niche, it's an inside joke. You'll wake up one morning and I'll just be rolling in a box of snorkels that I bought off Alibaba.