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27. Customer Journey Management (feat. Kim Salazar, Sr. UX Specialist at NN/g and Jochem van der Veer, CEO/Co-Founder of TheyDo)
NN/g UX Podcast
How to Measure Return on Investment and Experience to Drive Business Value
There is starting to be data that within, I mean, I've been studying this topic and looking for data and proof that this does drive business value for probably five years. So they have seen these themes, these trends, transcend across industries where we're seeing those companies that are performing well for their customers are also performing well in the business. It's very hard to measure return on investment and experience at the product level. The question is how do we know that our investment is going to bring us return? And that that is really going to propel our business forward and build business value.
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