What's the Pendulum Swinging?

You have to run basically a diagnostic of how much before in your business understand the areas that need improvement, then you've got a plan for that. The second thing that I do before you go with the next one is what is the time and energy output that you expect that to take? It does take time. And if you do make it happen straight away, the quality probably drops and then you kind of don't get out of it what you want toget out of it in the first place. What we forget is that we can always iterate. You can roll out a first onboarding video sequence and it can be super raw. That's probably better than nothing at all.