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049 - Tim Kelley - Discovering Your True Purpose

The Primed Mind Podcast

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Navigating Purpose-Driven Company Leadership

The chapter explores the challenges in introducing the concept of purpose-driven companies to CEOs, emphasizing the role of employee engagement and marketing in this transition. It discusses the process of creating a company's purpose, comparing top-down declaration to employee-inclusive methods. Additionally, it highlights the impact of aligning individual and company purposes on employee retention and performance.

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