Even the Rich cover image

Reporters Who Cover the Royals | 5

Even the Rich

00:00

Phil Knight's Blue Ribbon Sports Company

Phil Knight started Blue Ribbon Sports on the strength of what he called a crazy idea, that American joggers needed better running shoes. A dispute with a Japanese manufacturer almost brings Blue Ribbon's growth to a screeching halt. In this moment of crisis, Phil bets the future of his company on a big move. Following this bold new direction, Phil ultimately creates one of the most recognizable and successful companies in the world,. Follow business movers wherever you get your podcasts.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app