Monetizando tu programa de lealtad: Retail Media (#664)
Let's Talk Loyalty
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The Symbiotic Dynamics of Retail Media and Loyalty Programs
This chapter explores the interconnected initiatives of Retina Media and Spin Premium at OXXO, highlighting how consumer behavior insights from Spin Premium enhance marketing strategies. It also underscores the significance of customer-centric approaches in fostering loyalty and long-term value.
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