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5min chapter
Why Conversion-First Thinking Is Hurting Your Brand’s Future with The Good’s Jon MacDonald
The Frictionless Experience
Optimizing Digital Experiences
This chapter focuses on the distinction between digital experience optimization and traditional conversion rate optimization, emphasizing a holistic view of the customer journey. It also covers practical insights for enhancing user engagement, such as site speed, the impact of pop-ups, and the importance of long-term customer relationships.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode