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18min chapter
Kara Goucher: Inside the Secret World of Elite Sport Doping, Abuse & Deception
The Rich Roll Podcast
Navigating Sponsorship Challenges as an Elite Athlete
The chapter explores the personal journey of an elite athlete with Nike, from the initial excitement of signing with the brand to facing contractual pressures and unexpected challenges due to pregnancy. It sheds light on the complexities of sponsorship deals, including opaque contracts and financial uncertainties, ultimately leading to a difficult decision-making process amidst legal obstacles. The narrative emphasizes the evolving landscape of athlete-brand relationships, advocating for transparency, support for athlete well-being, and the shift towards long-term partnerships over transactional agreements.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode