In this episode of Content Briefly, Tommy Walker, Founder of The Content Studio, presented his State of (Dis)Content and discussed the survey’s insights, learnings, and more.
Access the full report here: https://www.thecontentstudio.com/the-state-of-discontent/
This episode is brought to you by our friends at Shelf (https://shelf-made.com/heavyweight-b2b-content-marketers/).
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Timestamps:
00:00 Intro
03:41 The ‘why’ behind The State of (Dis)Content.
07:38 Tommy’s thoughts on the report.
09:20 Key survey information.
11:58 The good news.
15:23 The not so good news.
23:49 The really bad news.
25:38 Tommy’s most creative and fulfilling period.
28:08 The worst news of all.
29:09 Reasons for not doing market research.
41:40 What has Content Marketing discontent?
43:13 Job market sentiment.
48:37 Management and getting executives to buy in.
57:30 Q&A session.
58:01 What does it mean to be a content marketer today?
1:03:47 How to do audience research.
01:09:55 Wrapping things up.
01:11:30 Outro
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Useful Links:
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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