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6min chapter
Season 4, Episode 1: Mastering experimentation in consumer products (with Bill Grosso)
Mobile Dev Memo Podcast
Navigating the Complexities of A-B Testing in Mobile Marketing
This chapter highlights the significance of meticulous experimental design in mobile marketing, focusing on A-B testing. It explores the challenges posed by simultaneous experiments and overlapping user participation, urging marketers to employ the right tools to mitigate misleading outcomes.
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