29min chapter

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Chris Cuomo | PBD Podcast | Ep. 334

PBD Podcast

CHAPTER

The Power of Negativity in Political Campaigns

This chapter of the podcast explores the strategies and tactics used by political figures to win elections, focusing on the power of negativity in campaigns. The speakers discuss selling a dream versus selling a nightmare, the role of crisis in galvanizing public support, and the psychological reasons why negativity sells.

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