The Difference Between Red Line and Green Line Development

Does this sound familiar?  * Are you always one prototype away from a solution but never seem to get there?  * Do you spend most of your time fixing problems you did not anticipate?  * Does it seem like everything is going well until launch when it all falls apart?  * Are you getting very little return on the resources you deploy?  * Does the performance of your product in the market rarely meet the predicted targets? 
 Intrigued? So was I. If you answered yes, then you are like a young version of our guest.  Today, he will teach you both the science and art to innovation. 

It is a pleasure to welcome a friend of the show to share insights from his latest book, "Learning to Build: The 5 Bedrock Skills of Innovators and Entrepreneurs", Bob Moesta.