Can Spotify Make Streaming Add Insertion Stick?

Veritonic did a really killer job at making this not a branded event. Like it didn't feel like Veritonic's event. It felt like the audio intelligence summit. The podcast is still progressively downloaded, but the ads are left out of it and are handled specifically by the app itself. Spotify can close that loop. And instead of putting the ads in into the MP3 itself and sending it to the listener on Spotify,. They send the audio and something that identifies where those ad breaks are so that the app, when it gets to those breaks, can make a call from the listener's device for an in-app audio ad. So that makes it a streaming ad.