The Importance of Establishing a Level of Influence in Marketing

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When I went to SaaSter, I saw 20 booths that says we are the number one. And even if you were the best by whose measure? Every organization is different. Every buyer is different. So it's like they're writing their website for the investors instead of the customers. The attention marketing is getting because of the influencer culture over the past 10 years is much higher but there is a misunderstanding of what an influencer is and what a marketer is.

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.

With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.

She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.

Visit Retention.com to book a demo today.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

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Follow Daniel:

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing