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How To Shift Your Mindset To Change Your Life | ROB LUNA | Unlock Your Potential #176

Unlock Your Potential with Jeff Lerner

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The Infinite Banking Concept

The traditional system is built on something you probably heard called modern portfolio theory, which was a 1953 Nobel Prize winning theory by a guy named Harry Markowitz. That strategy hasn't worked for like three or four decades yet because of the fact that the SEC is kind of accepted that as long as you put your clients into this model and you're somewhere within one or two percent of what the S&P does. To create wealth in the equity markets, you have to look completely different. Most of my investments are in about 12 to 15 stocks or the vast majority of his investments are in private equity companies. They go public for liquidity events today not to raise capital. So people just need to think

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