Unpacking the 'Make America Healthy Again' Movement

This chapter critically examines the 'Make America Healthy Again' (MAHA) movement, focusing on its appeal among women and its shortcomings in addressing the needs of marginalized communities. It explores the intersection of upper-middle-class concerns and the pandemic's role in amplifying wellness culture while questioning the motivations behind these narratives. Additionally, the chapter delves into the impact of social media on conspiracy beliefs, misinformation, and the formation of group identity in public discourse.