The element of surprise can be combined with other elements to make a speech or presentation more engaging. For instance, you might give a counterintuitive fact like Snoop Dogg at the start of a speech. Psychographic research is important when pitching someone because it lets you get to know them on a deeper level than what they're doing in their job.
Diana Kander reveals the simple secret to creating more memorable impressions and persuading others to say yes.
— YOU’LL LEARN —
1) Precisely how forgettable you really are.
2) The simple secret to becoming more memorable.
3) Why you don’t want to start with a self-introduction.
Diana is a serial entrepreneur who entered the United States as a refugee from Ukraine at the age of eight. By her early thirties, she’d launched and sold millions of dollars’ worth of products and services. Today, she is an innovation consultant, keynote speaker, and New York Times bestselling author whose books have been taught in over one hundred universities. She can juggle, do a handstand, though not at the same time . . . yet.