870: Becoming More Memorable and Persuasive with Diana Kander
How to Be Awesome at Your Job
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How to Make Your Speech Surprising
The element of surprise can be combined with other elements to make a speech or presentation more engaging. For instance, you might give a counterintuitive fact like Snoop Dogg at the start of a speech. Psychographic research is important when pitching someone because it lets you get to know them on a deeper level than what they're doing in their job.
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