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6min chapter
Marketing Grab Bag: Attribution, Cookies, and Toad!
Open Market
Rethinking Marketing Metrics
This chapter explores the drawbacks of traditional marketing metrics that favor quantifiable outcomes over brand loyalty. It highlights successful strategies from companies like Beehive and underscores the significance of building strong audience connections while leveraging online platforms in the ad tech industry.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode