How to Turn Topic Modeling AI Into Outreach

When you're doing internal linking on a page, I want to link to all of my very similar, semantically similar pages. You don't want to link externally to a page that has the exact same intent or very similar intent. What you want to do is find pages that represent authority and thought leadership on adjacent topics where you do would be a logical, non-competitive source. So start looking at those topic models a little different. If you're in market, you flip them upside down on the words that you want. Go to the bottom. That's how you turn topic modeling into outreach strategy.