What Implementation Work a Fractional CMO Should Do
Fractional CMO Show
When to Roll Up Your Sleeves
Casey shares examples of stepping in during emergencies and when leaders must implement short-term solutions.
In this episode of The Fractional CMO Show, Casey Stanton dives into what it really means to work as a fractional CMO—and why sometimes that means rolling up your sleeves and doing the work yourself. He's pulling from years of real client experience, from managing multi-million-dollar launches to helping clients navigate gaps in their teams, and he's calling out the patterns he sees: overextending yourself, letting scope creep happen, and trying to do everything instead of delegating strategically.
Casey shares straight-up stories from his work—like stepping in when a key team member's paternity leave threatened a project, or designing a custom data workflow to connect a client's CRM systems. These examples show the fine line between having fun, experimenting, and solving problems that only you can solve as a CMO. Key Topics Covered:
-How to handle scope creep without burning out
-When it makes sense to roll up your sleeves—and when to delegate
-Building systems and teams to work smarter, not harder
-Using curiosity and play to maintain an edge and stay sharp
-Leading through hard times, not just easy wins
-Structuring fractional CMO engagements for maximum impact
-Why fewer clients and bigger problems equal better outcomes and higher fees
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method
Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.
Find Your CMO
Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.
Start reading and take control of your marketing future.
Connect with Casey Stanton:
LinkedIn: https://www.linkedin.com/in/caseystanton/
Website: https://caseystanton.com/
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