Is There a Burning Platform Problem?

Most of these companies, the way our experience has been. There's clearly a vision. We need to transform. And and they find a typical, what i call a burning platform issue, saying, he ah, it's a revenue recognition problem. How do we solve this and make a revenue impact or improve our gross marginright? So you have a burning platform problem. They begin with that, then say, hve, what are tools we can deplyyover and above our systems as a very quick, fast, digita, hourly to our systems and get some immediate results? That's kind of the progression we're seeing ran and happening very fast. Projects start three months,