4min chapter

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Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)

Mobile Dev Memo Podcast

CHAPTER

The Impact of Digital Advertising Trends on SMBs and Major Brands

This chapter explores the contrasting advertising strategies of platforms like Facebook and Twitter, emphasizing the significant role small and medium-sized businesses play in Facebook's revenue model. It also highlights the emerging trends in advertising, including the increased accessibility of TV ads for smaller advertisers and the adaptive strategies being used to focus on measurable performance.

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