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Keeping Humour and Humour in Brands
R and i have been talking about a set of brands that we've admired d over the last month, in terms of how they have stayed true to to themselves. I think there's still a need for alitness and wit, and we see that with what channel four are doing in terms of keeping thumb on the sofa. And lloyder, don't know if you want to talk about the examples that you've admired? But my examples would be innocent in terms ofHow they worked with g k or was the agucated o,. hugely important charity at the moment given the vulnerability of elderly people.