#19 How to nail your product positioning | April Dunford, author of Obviously Awesome and Sales Pitch
Scandinavian Product Podcast
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Mastering Product Positioning
This chapter chronicles the speaker's transition from engineering to marketing, emphasizing the critical role of product positioning in achieving market success. It outlines a structured methodology for effective positioning, advocating for the involvement of cross-functional teams to ensure diverse insights and adaptability. The discussion highlights the necessity of evolving positioning strategies to address shifting market dynamics and the importance of aligning them with immediate revenue targets.
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