2min chapter

The Game w/ Alex Hormozi cover image

Why Incentives Can Get People to Do What You Want | Ep 384

The Game w/ Alex Hormozi

CHAPTER

Incentives Direct Behavior, Not Negative Stuff

When you create punishments for people, people do anything to avoid the punishment. Punishments force people to avoid anything that will give them the punishment. We can direct people's behavior far more effectively with positive incentives than we do with negative stuff.

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