S3 E11: How The President Of True Classic Is Disrupting DTC
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How to Scale a Successful Business
"We're not taking this approach of like spend just for the sake of spend and kind of like false these numbers to make you feel like you're growing a company," he says. "So we were laser focused on pretty simple metrics like ROAS and really proving to ourselves like how many dollars do we make back for every dollar we're spending? And how can we scale that machine?" He adds: "Because we have such a big 10, mind you, we're still just a guy's product from an assortment perspective."
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