5min chapter

Let's talk branding cover image

Jake Sanders - Stuffing the content turkey

Let's talk branding

CHAPTER

The Bottom of the Funnel Is Not for Attracting New People

Powell: Content marketing is not for the top of the funnel. He says it's about nurturing existing leads, ore people that know you. "I don't think people want to be in the spotlight," he adds. 'You want to make something that somebody wants to share'

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