The Importance of Running Revenue

“If you’re talking about the problem, people are going to assume you’re the solution.”

Chris gets to sit down with Kyle Coleman, SVP of Marketing at Clari to talk through all things revenue. They go in depth on how an SDR upbringing helped Kyle develop communication and fluency in messaging as a marketer, the process of developing Clari’s position of “Run Revenue” to change their entire strategic lens, the importance of shifting the view of revenue for the future, the potential impact of social posting and connections, and more!

Then, Kyle turns the questions back onto Chris to find out what the top mistakes are from a content marketing standpoint, and his concerns in respect to generative AI in content marketing.