The Search for Truth in Data

The search for truth here is difficult, isn't it? I remember in one situation, we were looking at a target where it seemed like there were a lot of disgruntled employees. What we found was actually in digging deeper and using some advanced analytical techniques to go into some of these employee sentiment portals. It's interesting about these conversations is that they're based upon data that would have been very hard to come by if not impossible to come by 10 or 15 years ago.