Why RCS Messaging is a Necessity -- Dimitiris Maniatis // Upstream
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Is There a Difference Between Messaging and Email?
Messaging and email are very comparable because they both can be very personalized. Whatever is personalized has a higher engagement rate, whatever is relevant to me when I receive a message, I'm more willing to open that. So we see in advertising investments of our customers diverting more and more from email towards messaging. But the kind of tactics that yield results in bottom of the funnel campaigns such as RCS deliver superior ROI compared to other campaigns over email or over Google or Facebook.
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