Deceptive Strategies: Fossil Fuels and Climate Denial

This chapter examines the parallels between fossil fuel companies and the tobacco industry's historical denial of scientific concerns. It reveals how ExxonMobil and others understood the implications of climate change as early as the 1970s but later shifted their public relations strategy to downplay its severity. The narrative highlights the origins of concepts like 'carbon footprint' and the industry's tactics to misdirect responsibility from corporate polluters to individual consumers.