2min chapter

World's Greatest Business Thinkers cover image

#20: How to Become More Customer-Centric (with Peter Fader, Co-Founder, Author and Keynote Speaker)

World's Greatest Business Thinkers

CHAPTER

Exploring Customer-Centric Hybrid Business Models

This chapter explores customer-centricity, focusing on hybrid business models like Costco's that leverage rich data insights for improved customer interaction. It discusses the rise of membership programs in traditional retail, showcasing innovative strategies for assessing customer engagement and spending.

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