How to Write a Great Headline

The headline is 80% of the work so what comes after that? The intro like if you've read Gary Halbert or Joseph Sugarman 2. Work on your very first sentence in an article make a statement pick a side ask a question give a statistic. Do something that grabs a reader's attention because now that you've got them to click on your promise they've taken a chance on youVery quickly can you lose that chance and that's where the whole conversation of like clickbait comes into play.

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