The Uncomfortable Truth About Google's Data Collection

"It feels exploitative in a way that not fun and cool like us collectively checking out words," he says. "If they use this data, it's going to be for like market research or like figuring out like what ads to serve you." The other thing about it is it's just going on. If you use the internet, it will usually be indicated by the footer of website you're on either named capture or recapture provided by Google".