Amazon's Strategic Evolution: Prime and AWS

This chapter explores the innovative strategies Amazon employed to secure its position as a leader in e-commerce, focusing on the pivotal role of Amazon Prime in customer retention. It examines the psychological factors influencing consumer behavior and the successful integration of Amazon Web Services (AWS) in funding diverse ventures. The discussion contrasts Amazon's business strategies with Google's, shedding light on how AWS profits have afforded Amazon the freedom to experiment and expand into new markets.