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Episode 21 - Jay Zandstra on Building Sales Playbooks and Driving Adoption

Revenue Enablement Society - Stories From The Trenches

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How Does Your Sales Leadership Contribute to Your Product Development?

"I don't think i could do my job without marketing roll in, putting together our i c ps and helping convey y know, here's what they're using most in our products," she says. "It's been fun tom an the high engagement individuals, but it's also an motivating challenge to go after the ones with their arms crossed waiting to be impressed." She adds: 'i find that kind of challenge, thoug engaging'

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