
The Coaching Knife: The power of a word to improve performance, with Reed Maltbie
Rugby Coach Weekly
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The Power of Words That Make Us Engage
There are offensive words in our vocabulary that should never be used to describe people and they've caused wars. The ability to use somebody's name is one of the most powerful connectors on the planet. Sales people greatest trick in the world is to say things like, you know, Dan, this car gets really great mileage because now I've said the word that really triggers your brain. And you can go on down the line.
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