7: Cultural Constructs Are The Real Brand Opportunity
Unseen Unknown
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Parenthood Is All Learnt, Right?
Parenthood is a very new thing and we've gone this almost frightened norm about parenthood. Social media creates these powerful echo chambers, because you hear the loudest voices. The brand that's really interesting from my point of view are the company billy. So it's a woman's razor brand. And georgina goley the founder. Her story, her position brand, is that the brand is really all about inviting the idea of choice,. That women shaving their bodies is a choice. Now, you compare that to the fact that in 15, before they came along 19, body harvesters were called 'jalettis' Then suddenly, jalettis was normal
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