How I Built This with Guy Raz cover image

Tarte Cosmetics: Maureen Kelly

How I Built This with Guy Raz

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Resilience and Growth in the Cosmetics Industry

This chapter chronicles the growth of a cosmetics company from its inception in 2000 to a significant exit of $135 million in 2014, highlighting the strategic decisions and challenges faced along the way. It explores the impact of economic downturns, supply chain crises, and the support from private equity investors during critical growth phases. Personal anecdotes provide insight into the speaker's dedication to balancing family and business while leading a successful all-female executive team.

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