How to Convince Someone

When you're trying to communicate a concept, there are two part two phases and they come one after the other. Phase one is understanding. Phase two is convincing. And yes, I do think that sometimes having a graphic or having a nice document can actually convince people more strongly than the idea standing on its own. But I'll tell you what, if you want to convince someone, you better make sure your idea is firmly implanted in their head first then you can move on to convincing.